ATP UMAG Heats Up — Smart Vending Machines Become the Surprise Star of the Tournament!

2025-07-30

In the summer of 2025, the coastal city of Umag, Croatia once again takes center stage in the tennis world as the ATP Plava Laguna Croatia Open Umag kicks off. As one of Croatia’s most iconic international tennis events, the tournament draws massive crowds and global attention.

This year, a new highlight emerged on-site: our smart vending machines made their debut at the venue — instantly becoming a fan favorite. Stocked with official match balls and professional training balls, the machines attracted long queues and became a must-visit attraction during the event.

Sports Events × Smart Retail: A Win-Win Integration

This collaboration with ATP UMAG marks a major step in bringing intelligent retail solutions into professional sports events. Compared to traditional merchandising methods, our vending system reduces labor costs while enhancing the fan experience with instant, contactless purchases.

Benefits for Event Organizers & Sports Brands:

Boost fan engagement and convert passion into merchandise sales
Generate additional revenue through on-site sales
Operate efficiently with zero on-site manpower

Powerful Software System: Full Remote Control, Total Efficiency

What truly sets us apart is our proprietary backend management software, designed for real-time remote control, multi-device management, and high-frequency environments like stadiums and sports events.

Key Features:

Live Sales Monitoring
Track real-time sales performance across all machines. Easily analyze top-selling products and adjust inventory or pricing accordingly.
Smart Inventory Alerts
Get notified automatically when any product drops below your preset threshold. Never miss a sale due to stockouts.
Remote Device Management
Manage everything off-site — from product updates and price changes to restarting machines or troubleshooting.
Energy Management System
Remotely control hardware functions like screen display times, LED lighting, and cooling components to save energy and optimize uptime.

Scalable Retail Infrastructure for Sports Events & Venues

Our goal is to build a smart, scalable vending ecosystem for tennis tournaments, stadiums, sports clubs, and brand activations around the world — enabling a new era of automated, emotionally engaging fan commerce.